The pink ribbon is an international symbol of breast cancer awareness. Pink ribbons, and the color pink in general, identify the wearer or promoter with the breast cancer brand and express moral support for women with breast cancer. Charlotte Haley, who had battled breast cancer, introduced the concept of a peach-colored breast cancer awareness ribbon. Help us wake up our legislators and America by wearing this ribbon. Haley was strictly grassroots, handing the cards out at the local supermarket and writing prominent women, everyone from former First Ladies to Dear Abby. Her message spread by word of mouth. Haley distributed thousands of these cards.